Gloot's 2025 Vision: From Local Star To Global Sensation

FROM START UP TO MARKET LEADER

Gloot’s Game Plan 2025

As 2025 kicks off, Gloot, one of South Africa’s fastest-growing health, wellness, and beauty brands, is gearing up for another year of expansion, innovation, and community-driven success. After an extraordinary 2024 that saw record-breaking sales, strategic retail partnerships, and the launch of game-changing products, the brand is poised to make even more significant moves in the new year  - including global reach.

Reflecting on the journey, Greg Tinkler, CEO and Founder of Gloot, shares:

“We started this brand from my spare bedroom with a simple mission - to provide women with products that make them feel confident, healthy, and strong. Fast forward 12 months, and Gloot has become a household name, with thousands of women embracing our range and making it part of their daily routine. Our focus for 2025 is clear: to claim the #1 spot in every category we are active in, expand into new and exciting wellness spaces, and take Gloot global.”

Gloot saw exceptional retail growth in 2024, including:

• Becoming the #2 brand in the sports nutrition and slimming category at Clicks within just 10 months, with Flat Tummy Toner emerging as the best-selling product in the entire Clicks group.
• Achieving phenomenal success on Takealot, winning the Best Newcomer Award and placing Flat Tummy Toner among the top 10 most sold products of the year.
• Expanding into 80+ Foschini stores and Botswana, with plans to roll out to Checkers Hyper in 2025.
• Selling out on Bash.com on launch day and securing partnerships with Food Lover’s Market and Shoprite Medirite.

E-commerce has also played a critical role, with Gloot hitting its first R1 million sales month just six months after launching, and now fulfilling over 6,000 orders per month.

Gloot is not slowing down. The brand is set to introduce groundbreaking products across multiple categories, including the highly anticipated launch of Slim & Burn, a natural alternative to traditional weight loss solutions.

“Natural is the future. Consumers are demanding cleaner, safer alternatives to synthetic products, and we’re delivering. Slim & Burn is designed to support weight management using powerful natural ingredients - without the harsh side effects,” says Tinkler.

Beyond new product development, 2025 will see Gloot expanding into skin and beauty, an exciting move that aligns with the brand’s holistic approach to female wellness. Additionally, international expansion is on the horizon, with plans to enter Africa, the Middle East, Australia/New Zealand, and the UK.

More Than Just Products: Building a Movement

Gloot’s rise is about more than just products - it’s about building a community. The brand’s Gloot Girl movement has grown to over 20,000 women, and in 2025, a dedicated Gloot Girl Community App will launch, offering exclusive content, expert guidance, and a space for women to connect and support each other on their health journeys.

“We’re not just selling supplements. We’re selling confidence, health, and beauty. Gloot is a lifestyle, and we are determined to help women feel their absolute best, every single day.”