Celebrating IAB South Africa's 2024 Bookmark Award Winners

(Johannesburg, 16 August 2024): A glamorous evening at The Galleria, Sandton in Johannesburg unveiled all the phenomenal talent of South Africa’s digital media and marketing industry at the IAB South Africa’s 16th annual Bookmark Awards, powered by Mark1. As this year’s host, multi-talented entertainer Sne Dladla brought his brand of dynamism to the stage and kept the crowd engaged and entertained.

“It’s an incredible honour to once more be celebrating the best of local creative talent,” says Razia Pillay, CEO of IAB South Africa. “This country has such diverse cultures and histories and the ways that the industry brings this to life through digital executions is a testament to its ongoing value and impact on South African audiences.

“This year, we would also like to extend a warm welcome to our Learner Jury as well as the second cohort of IAB South Africa Front Row delegates, all of whom received access to the awards ceremony and Finalists’ Showcase. These initiatives highlight IAB South Africa and The Bookmark Awards’ ongoing objective to nurture young talent within the industry, transforming it from within through learning and engagement.”

The awards ceremony followed the second Bookmarks’ Finalists’ Showcase, held earlier that day and hosted by industry stalwart Ann Nurock. The Showcase featured three expert panels providing insights into current and emerging trends in the digital media and marketing landscape. 

“A huge thank you to everyone for entering, engaging and celebrating with us. We appreciate your support in acknowledging and rewarding award-winning work from the industry.”

View the full list of winners here.

The IAB South Africa 2024 Bookmark Awards was generously supported by naming rights partner Mark1, with further support from DStv Media Sales; South African Breweries (SAB); Google; Rainmaker Media, ShopriteX; Vodacom Media; Tractor Outdoor; and Accenture Song.

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Issued by Chimera Creative on behalf of IAB South Africa and The Bookmark Awards

2024. For media enquiries, contact zainab@chimeracreative.co.za

About The Bookmark Awards

The Bookmark Awards is an IAB South Africa initiative celebrating your innovation, creativity and effectiveness within the digital media and marketing industry. It is the unrivalled benchmark of local advertising excellence. While The Bookmarks have always stood for prestige digital work, it also aims to drive digital change. Winning a Bookmark Award is a recognition of work that helps move the industry forward. thebookmarks.co.za

About IAB South Africa

The Interactive Advertising Bureau (IAB) South Africa, formerly known as the DMMA, is an independent, voluntary, non-profit association focused on growing and sustaining a vibrant and profitable digital industry within South Africa. IAB South Africa enables growth for our people, brands, agencies, publishers and platforms through education, measurement and acknowledgement. IAB South Africa empowers the media and marketing industries to thrive in the digital economy and comprises 150 leading media companies, brands and technology firms working in digital marketing and media. Become

an active member to thrive in a digital economy by signing up on iabsa.net.